Company Overview
Our Story
Viva Chile Company
About Us
Viva Chile Company is a distinguished, family-owned business dedicated to delivering the finest green chiles from the renowned Hatch Valley region of New Mexico. Our commitment to quality begins with our partnerships with selective, reputable companies that share our dedication to excellence. We meticulously source only the highest quality green chiles, ensuring that every chile we offer meets our stringent standards.
Our chiles are processed and packaged within hours of harvest, guaranteeing unmatched freshness and flavor. This careful attention to detail allows our green chiles to retain their vibrant taste and nutritional value. Additionally, our products can be kept frozen for up to a year after packaging, ensuring that you can enjoy the authentic taste of Hatch Valley chiles at any time. At Viva Chile Company, we pride ourselves on providing the freshest, most flavorful green chiles, making us a trusted name in the industry.
The Scoville Scale
Our Chiles
Discover the fiery essence of our chiles through the lens of the Scoville Scale, the definitive measure of pepper heat.
- Capsaicin: The active component in chile peppers responsible for their signature heat.
- Scoville Scale: This scale quantifies the level of capsaicin in peppers, expressed in Scoville Heat Units (SHU).
- Average Hatch Green Chile: Boasting a mild yet flavorful heat, the average Hatch Green Chile measures around 1,000 SHU.
- Modern Measurement Techniques
Today, the Scoville Scale is determined using High Performance Liquid Chromatography (HPLC), ensuring precise measurement of the heat-producing compounds in our chiles.

Hatch Green Chiles
Our Chiles
Not all green chiles are Hatch Green Chiles! The unique flavor and quality of Hatch Green Chiles stem from their exclusive cultivation in the Hatch Valley Region of New Mexico, nestled in the heart of the Rio Grande agricultural territory. This specific area is renowned for producing premium green chiles, a distinction that has earned Hatch Valley a reputation as the quintessential source of these sought-after peppers. Unlike other green chiles grown in California, Arizona, and Texas, true Hatch Green Chiles can only be found in Hatch, New Mexico.
Our Hatch Green Chiles are harvested and packed within hours of coming off the field, ensuring that customers receive the freshest product available. This meticulous process preserves the chiles’ vibrant flavor, crisp texture, and rich nutritional profile, making them a standout choice for culinary enthusiasts. As the nation’s largest chile pepper grower, New Mexico’s Hatch Valley continues to set the standard for high-quality green chiles, and our commitment to excellence ensures that you experience the authentic taste and freshness that only Hatch Green Chiles can offer.